Shaping the Future of Wellness Tourism in Jordan
Eco-luxury destinations established in sustainability, wellness, and innovation
JJB Jordan contributes to the nation’s vision of a more holistic, wellness-driven tourism landscape in Jordan
JANNAT JIBAL AL BALLOUT -The Story
In 2007, Jannat Jibal Al Ballout recognized that Jordan — with its rich natural landscapes and cultural heritage — could become a destination for wellness-driven tourism.
Today, our mission remains clear: to design and deliver eco-luxury projects that align with Jordan’s national tourism vision, offering our stakeholders prosperous opportunities that also protect the environment and enrich communities.
We merge innovation, social responsibility, and sustainability into every project, setting a new standard for eco-luxury development. Our commitment to sustainability is more than a promise — it is certified.
As a LEED-certified facility, we follow the world’s leading standards in green building, ensuring every project contributes to environmental protection and long-term well-being.
Looking forward, we aim to shape the future of wellness tourism in Jordan and beyond through iconic wellness-focused destinations that inspire travelers, protect nature and create lasting value.
Purpose
Shaping Eco-Luxury in Jordan
Our mission and vision guide every decision we make, from how we build to how we welcome our guests.
Mission
To deliver eco-luxury destinations in Jordan that preserve nature, celebrate local culture, and offer restorative experiences.
Vision
To become Jordan’s benchmark for wellness-focused tourism, where every project leaves the land healthier and communities more prosperous.
Values
Our Core Values
We plan, build, and manage — ensuring every JJB project delivers meaningful experience, and lasting impact.
Trust
We develop projects with honesty and clarity, creating destinations stakeholders can rely on.
Innovation
We combine design excellence with forward-thinking management.
Sustainability
We protect the land and communities we invest in, focusing on long-term positive impact.
Responsibility
Every project is a commitment to our stakeholders, communities , and the planet.
NEWS & UPDATES
Updates Coming Soon
We’re currently shaping the next phase of Jannat Jibal Al Ballout project milestones announcements and press releases will be shared here soon
for investors
Investor Hub
Jannat Jibal Al Ballout (JJB Jordan) is developing Jordan’s first eco-wellness luxury destination — positioned to lead the future of wellness tourism through sustainability, innovation, and long-term value creation.
Rooted in Ajloun’s rare natural landscape, the project blends hospitality, wellness, community positive impact, and environmental responsibility
Aligned With National Tourism Vision
The project supports Jordan’s goal of elevating Ajloun as a global eco-tourism and wellness destination.
It aims to create local employment and support sustainable economic development.
Strategic Ajloun Location
Located in Khirbet Al-Wahadneh, Ajloun, 422 meters above sea level, with 135,226 sqm of natural terrain ideal for wellness retreats and ecological tourism.
Eco-Wellness Model
A pioneering model that combines eco-tourism, wellness experiences, and luxury hospitality.
Developed in collaboration with Jayasom, an international leader in wellness retreats and hospitality.
Sustainable by Design
Sustainability is the foundation of every stage — from renewable
energy sources to terrain preservation, local materials, low-impact
construction, and LEED-guided development practices
Global + Local Partnership
JJB Jordan collaborates with Jayasom International, a global luxury
wellness brand operating in Europe, the Middle East, and Asia.
Together, we will shape Jordan’s first sustainable eco-wellness retreat.
PARTNERS
Our Strategic Partners
We collaborate with trusted partners who share our commitment to wellness, sustainability, and long-term value.
